Many years ago there was a traveler who journeyed from village to village, helping those in need of good SEO on their websites. He possessed un-imaginable SEO skills and a limitless powers to promote websites to the highest positions in the night sky. This traveler was no ordinary man, not only was he a master of the art of SEO but he was the chosen keeper of the “Google Scroll” which contained the secret to ultimate SEO POWER!
SEO was difficult for the traveler in the beginning
SEO didn’t always come easy to the traveler. When he first began the journey to get top rankings for his website he struggled. He went around the village and saw what some others were doing. Some of the other villagers had been taught by wise men living high in the mountains, near the Temple of the Search Engines and gave the traveler some advice. Some of this advice worked and some didn’t — he gained some success on his first website but never enough for the Bots of the Search Engines to take it to the top of the night sky.
One day the traveler overheard some of the other villagers talking about the “Google Scroll” and the secret that was written upon it. The villagers explained to each other that anyone who knew the secret on that scroll would be an unstoppable SEO juggernaut. Once he heard that a secret to ultimate SEO power existed he wanted the scroll more than anything else. He decided to set out on a journey to the Temple of the Search Engines where he would find this “Google Scroll.” The next day, he and several other villagers started on the long trail to the temple.
The Journey
As he journeyed the traveler noticed strange men trying to lead the villagers down unknown paths. These men were self-proclaimed “SEO Warriors” and claimed to already know the secret of ultimate SEO power — many of the villagers gave them all their provisions in return for the secret. The traveler noticed that these “secrets” would work for the villagers’ websites for a time but would almost always end in disaster — leaving them impoverished and without power to correct their mistakes. The traveler was wise enough to ignore these men as he continued his way along the path to the temple.
The traveler journeyed for several days until he could see the temple in the distance. As he walked, he noticed an old man lying on the ground along the side of the road. The other villagers seemed to be ignoring the old man but the traveler went to him and asked if he needed a hand. The old man stood and pulled the hood down that was covering his face — the traveler immediately recognized him … It was Master Oogley, the creator of the sacred algorithms of the Temple of the Search Engines!
Teacher and Student
Master Oogley and the traveler became fast friends — Oogley invited the traveler to become his student. Even though the traveler was still interested in seeking the scroll, this was an opportunity he couldn’t pass up. Oogley taught the traveler the unique title, unique header, and hierarchical website organization techniques. Oogley also taught him the way of the nofollow link, canonical link and most importantly, the way of the good content. Despite this instruction, the traveler was discouraged at first because he’d already learned all this stuff from the villagers — how would this help him now? When the traveler would complain, Oogley would just reply, “Patience, patience.”
After a long period of consistent effort, the traveler began to notice his website rankings beginning to climb — Oogley’s teachings were working! He gained confidence and continued with these simple, logical exercises on his website every day. It wasn’t long before several of the traveler’s websites had climbed high into the evening sky — people from the village even started to talk about them. The traveler was becoming an SEO master.
The SEO Master
Over time, the traveler continued to work on his craft — he helped himself and others to launch their sites. At night, everyone in the world could see his websites lighting the sky. He even started to accelerate the simple techniques taught to him by Master Oogley by using tools like WordPress and SEO Optimized WordPress themes like Thesis. It seemed that his powers of SEO were vast and almost unstoppable.
The Google Scroll
Just when the traveler had all but forgotten about the “Google Scroll” Master Oogley called for him. Oogley was preparing himself to pass on to the next plane of existence — Oogley told the traveler that he was to be the new keeper of the “Google Scroll!” Oogley then pulled a golden scroll from his pocket and handed it to the traveler. This was the moment that the traveler had dreamed of — to hold the Google Scroll in his hands. He opened it and was shocked to find that the scroll was completely blank! The traveler and Master Oogley had a good laugh because at that moment he realized that there was no secret after all–he had spent his life promoting websites in the right way.
Even though many years have passed since the traveler walked the earth, his websites are still among the brightest sites in the night sky…
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One of the biggest mistakes that online businesses make is not to put a marketing website up until after they have they have their product, service, graphics or brand launched and utterly perfected. Well, those things are important but shouldn’t stop you from building your website today. It’s extremely important to get your website up and running sooner rather than later — even before your product launches. Because if you have no marketing efforts in place then you have no customers and if you have no customers then you have no money — and that is a sad place to be.
10 Hidden Problems with Most WordPress Themes
This really makes me wonder how many people are slaving away on their websites and blogs all the while their site is dying a slow death because of a WordPress Theme that they think is fine.
When most people think about WordPress themes, they think of graphics. How good does the theme look? Will the theme make my business stand out? Will the theme help me feel good when people see my website? The fact is, none of this will matter if your theme is preventing your audience from finding your site.
It’s important to know that a WordPress Theme is much more than just graphics — themes are at the heart of how your customers and Google experience your website and it’s critical for your business to make sure this experience is excellent.
The main idea behind this article is to help you make a good decision when you’re choosing a Theme for your website. After suffering through these issues myself I’ve finally bucked up the money to pay for the Thesis WordPress Theme which successfully avoids almost every single one of these problems:
So now you’ve got a WordPress theme that does everything you want but may not look very good — does that mean your site is consigned to look like crap? Look, I know my site isn’t the most visually stunning website in the world (at the time this post was written I’m just using the default look & feel of Thesis) — but at some point it will experience a profound transformation which will make it look great too. That’s another benefit of Thesis — it enables you to easily customize your CSS & images to make your site look any way you want. You don’t necessarily need Thesis though — you can actually customize any theme — it just may take a bit more work.
As long as you have a good, SEO optimized theme and good content you can do very well with your marketing efforts — many people read blogs via RSS anyway so they won’t be physically visiting your site anyway. Maintaining a website is all about constant daily improvement so you can obsess about your graphics later — along with me.
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