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Understanding Redirect Types

What is a redirect? - In its simplest form, a redirect is a way to take the user from one web-page to another. There are different Types of redirects, and each type can have different SEO implications.

Pretty Link Lite supports the following Redirect Types:

  • 301 Permanent - A 301 or Permanent redirect. If you're planning on not adding the "nofollow" attribute to your shortened Pretty Links then this is the one you'll want to use. 301 redirect type, is the only type of redirect that is known to pass along Link Juice. If your confident that the target URL will never change, then use 301 type redirects.
  • 307 Temporary - A 307 or Temporary redirect. 307 tells search engines that this redirect may change in the future, so don't pass along any Link Juice. You should only use 307 type redirects if you think the Target URL may change at some point. On Pretty Links that use 307 type redirects you should enable the "nofollow" attribute to prevent search engines from indexing your links and hurting your ranking.

Pretty Link Pro supports the following extra Redirect Types:

  • * Cloak - Cloaking is against most Merchant's TOS (Terms of Service) so you should check with them before cloaking your affiliate links. Known merchants who do not allow Cloaking are Google, Bing/Yahoo, Amazon, and ClickBank. Cloaking works by hiding the Target URL of the Pretty Link from the user's address bar, all they see instead is your Pretty Link. This is accomplished by loading the Target URL in a full-screen iframe inside the browser window.
  • * Pretty Bar - This is also a form of Cloaking. Instead of showing a full-screen iframe in the window, it shows two iframes. 1) is the Pretty Bar loaded with your branding and links back to your site. 2) is the Target URL. The target URL is never shown in the browser's address bar, only the Pretty Link appears there.
  • Pixel - Pixel redirect type, isn't really a redirect type at all. It is used for hidden tracking. Let's say you want to send out an advertising email to a list of subscribers, and you want to know how many times that email gets viewed. Well with a Pretty Link Pro tracking Pixel, that is now possible. You would paste the following HTML in the email.
    <img src="http://YOURSITE.COM/slug" style="display:none;" width="1" height="1" />
    This will hide a 1 x 1 pixel image in the email body. Everytime the email is open, the browser will attempt to get an image from http://YOURSITE.COM/slug. But what really is happening is that it will fail to find an image because Pretty Link Pro will intercept that request and track a hit on that Pretty Link instead. The user will never see, or know the tracking pixel was there, but you will get the benefit of knowing how successful your email marketing is going.
    This doesn't have to be limited to just email marketing. You can paste a tracking pixel anywhere on a page, post, or even in a Forum that supports HTML input. It's a great way to secretly track visits.
  • * Javascript / Meta-Refresh - These two types of redirection essentially do the same thing. They allow you to specify a time delay before actually performing the redirection. These two types of redirects are also very good to use if you want to integrate Google Analytics tracking on the links. Some users disable Javascript in their browsers, so if you're worried about that, you can use Meta-Refresh instead. If you use these types of redirection, it is recommended that you use the "nofollow" attribute to help prevent search engines from indexing these links.

* These redirect types can be used to integrate Google Analytics if you have enabled that Option in Pretty Link Pro.

Last Updated: August 2, 2012
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